Premium fruits
suppliers of top quality fruits and vegetables
Premium fruits
inspired to privide the best quality fruits & vegetables
With over 15 years of industry expertise, Premium Fruits has established itself as a leading supplier of quality fresh fruits and vegetables and fruit products to the food industry both in South Africa and globally. Our commitment to quality and reliability guarantees a consistent, year round supply.
Premium Fruits now sources fresh fruits directly from South African farms, which are processed in our own state-of-art facility in Mossel Bay. This is complemented by a range of locally and internationally sourced final products to complete our diverse offering. Strategically located in South Africa’s key commercial centers, Cape Town and Johannesburg, we are seamlessly able to serve both national and international markets, affirming our commitment to excellence and reliability.
About Us
Premium Fruits is a South African based company, founded in 2010 by Frank Venter, that specializes in the sales and marketing of fresh fruit and vegetables on behalf of farmers in all marketing channels: markets, export, retail and direct. They are rooted in their Farmer-First® philosophy, which impacts every aspect of their business, but at heart it is a simple idea: offering farmers the sales edge they need to add value to their business market marketing.
Premium Fruits believes strongly in its value system and culture, and views them as simple but powerful tools that enable it to achieve its vision: to maintain a position of leadership in the fresh produce industry. The values of integrity and accountability are upheld in every transaction. Premium Fruits Vision, Mission, Farmer First® Philosophy and Value Proposition are also followed.
Some facts about us
our product categories
Popular, high-volume, fresh produce is our specialty. Our Product Category ranges from Citrus, Berries, Vegetables, Stone Fruit, Tropical Fruits, Frozen Fruits, Canned Fruits, Processed Fruits.
premium berries
Fresh berries are the new darlings of foodies and chefs all over the world. It is considered a superfood with a nutritional fact sheet to match the best superfoods in the world. South Africa grows Berries in summer. We supply wide range of berries form Strawberries, Blueberries, Raspberries, Blackberries, Cherries.
storage & export
Proper food handling procedures applied during produce picking, packing, handling, storage, and distribution is paramount. Every day we strive to make sure that us and all our partners comply with established standards and legislation to maintain food safety.
Our regularly audited facilities and machinery serviced and calibrated, guarantee optimal storage conditions for fresh fruit and vegetables.
Our sorting and packing capabilities ensure that we can promptly detect and eliminate any and all deviations from the norm in our produce
We use the services of the best transport companies that ensure the proper conditions for the transport of our products.
commercial team
I am dedicated to my job and the people i serve
I am confident in my actions, respectful in my interactions and competent in my role
I am consistent in my actions and believe that success is only possible through excellent execution, every time.
I am quick to act and eager to meet pressing needs
Premium Fruits is more than just a supply chain; it’s a life cycle. It’s about creating connections – connecting good people with good prices and good quality produce. This is why our relationships are everything; why we’ve mapped out a network of the most committed partners, to bear any load and to do so carefully.